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Now here's the reason for our existence

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There are loads of digital marketing blogs out there. Some feature the latest trends in ad campaigns, websites and social media, while others talk about the developments in the world of digital marketing and advertising agencies. One thing that is in common for all of them though, is that they mostly bring you viewpoints from a third party’s perspective (consisting authors, public speakers, former tech company employees). 

So what exactly is so different about Yoursite.net Digital Marketing Blog? Simply put, we bring you stories from an insider’s perspective. Insiders we refer to those that hone their craft on a daily basis for brands and business all around the world. You probably got it by now, we are referring to Digital Strategists, Business Development Executives, Art Directors, Copywriters etc from the current digital ad world. We have contributors worldwide, namely from Asia and Europe. They choose to remain anonymous though, due to proprietary industry information that could be released at times for readers’ benefit.

Typical day in a digital marketing agency

Next, we’d like highlight the naming simplicity and domain extension of Yoursite.net (that was in fact registered well before the dot-com boom) - we hope it sends the all important message that we are natively digital. Hence, do not come here expecting to find news about traditional media such as print or broadcast as that is not our focus. If you are looking for that kinda stuff, feel free to check something like this.

You’re probably forming your own conclusions by now, such as what is so great about getting news from an agency’s perspective? Well just as a preview of what is to come, topics we will cover include the difference between digital and traditional marketing agencies, types of digital agencies and even the workings of one. Occasionally, lists such as the most ‘competent’ or ‘up and coming’ agencies will be compiled and categorised into specialisations. Hence if you happen to be an in-house marketer or entrepreneur, such information is absolutely crucial in the decision making process for your choice of a digital agency partner. Without a doubt, you may say that such a process revolves around reviewing marketing pitches. What we offer though, is an unbiased head start on where to look and what to consider. 

Most crucially, we bring you insider information on how the latest digital trends are actually performing from a marketing perspective. Unlike other blogs that purely highlight what is cool and trending in the market, our insights on what actually translates to results in marketing are based on actual campaign statistics. For example, augmented reality was pretty hot at a certain stage and everyone was blinded by how cool it was. If you reviewed the actual stats then for such a technology on how it was working out for digital campaigns, you’d probably conclude that it was nothing more than a gimmick it is best to stay away. To put things simply, while everyone online and offline could be talking about how cool something is, only clients and their agency partners are aware of its true effectiveness.

It is key to note that our intention is never to build this into a commercially driven blog. While our content may not be music to the ears for some in the industry, our main goal is to release unbiased opinions from those within. Hence, we will not be considering sponsored posts or the placement of ads anytime now and in the near future. 

Regardless of your role within or outside this industry, the information within this blog will quite likely be of some value to you. We genuinely hope that you will check back regularly for the insider’s scoop into the world of digital marketing and advertising. 

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Guest Tuesday, 27 June 2017