Did you ever set foot on a digital agency? If so, were you fazed by the fast paced atmosphere? Typically, staff slowly trickle in from 9am to 10am, getting to their desks with a cup of coffee in hand, all ready for the start of a new day. There is one noticeable group of people that come in on the dot, smartly dressed with briefcases in hand. Another will only start to arrive from 930am, dressed in casual attire. Such is the difference between client facing staff and creatives respectively; welcome to the world of digital marketing and advertising.
Today, we will bring you through the 5 key roles within a typical digital agency. Despite the differences in job scopes, staff within an agency come together for one obvious purpose - creating digital/interactive experiences to fulfil a client’s marketing objectives.
1) Business Development
Everything starts from here. As the name suggests, such staff serve the marketing role for the digital agency. Yes, they get in touch with prospective clients through a variety of means, follow up with them and seek to close as big a deal as possible. They constantly collaborate with the creatives for the creation of concepts and collateral for pitches. There are usually not many people dedicated to this role, yet they are extremely crucial to any agency for its continued survival and possible expansion.
2) Account Servicing
Upon closing of a deal, or winning of a pitch, the client will then be handed over to the account servicing staff that will take it from there. They work with project managers, designers, developers and digital marketers to execute a client’s project on a day to day basis. In a way, account servicing staff can be seen as middlemen as they are constantly squeezed between all parties. At times, you’ll see them stay in office till late with staff from some other department in order to meet the deadlines of a project.